Cisco eCommerce
Growth Engine
PARTNER MARKETING SUCCESS STORY
Building a Digital Revenue Machine for
Cisco SMB & Mid-Market Growth
As Cisco's partner marketing lead at Insight, I helped transform eCommerce from a transactional channel into a scalable demand generation engine. Through audience segmentation, digital campaigns, merchandising, partner-funded promotions, and conversion optimization, we drove measurable revenue growth while creating a repeatable framework for future Cisco programs.
$212M
Revenue Influenced
$10M+
Ecommerce Revenue
45x
ROI
Cisco Marketing Innovation Award Nominee
WHAT WAS THE OPPORTUNITY
The Challenge
Cisco had strong brand awareness, but customers were not consistently purchasing through Insight's digital channels.
The Strategy
Create a full-funnel eCommerce marketing engine that combined promotions, digital advertising, merchandising, nurture campaigns, and sales alignment.
My Role
Owned campaign strategy, messaging, partner collaboration, MDF planning, content creation, digital execution, reporting, and optimization.
83% QoQ
SALES
Drove 83% quarter-over-quarter increase in vPro-powered device sales through integrated GTM, content, landing pages, and email nurture tracks, all in its first quarter in market.
70%
Pipeline Influence
WhyvPro.com became Insight’s #1 source of vPro education, influencing 70% of all annual vPro sales (~$60M+).
2X
Award Winning Campaign
My vPro work directly contributed to Insight winning Intel Marketing Partner of the Year (multiple years).
The WhyvPro.com
EXPERIENCE
I architected and launched Insight’s Intel vPro hub, a modern content platform designed to simplify vPro education for SMB and enterprise buyers. I developed the entire content strategy, UX, messaging, and cross-brand positioning.
IMPACT:
Ranked Intel's #1 most influential silicon campaign hub in the channel for 3 straight years.
Microsite Features:
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AI PC readiness content & education
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Interactive device finder
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Processor comparison tools
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Modern Workplace & security storytelling
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Videos, articles, & sales motion tie-ins
The WhyvPro.com
Sales Enablement
To support hundreds of sellers, I built repeatable programs that simplified vPro positioning and removed friction in the sales cycle.
IMPACT:
Increased internal seller competency and drove exponential growth across Insight’s pipeline.
Program Delivered:
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Seller Quick Cards
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Vertical-specific messaging
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1-page pitch frameworks
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Enablement webinars & workshops
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vPro activation + remote manageability guides
AI PC Rollout & Core Ultra (Series 1 & 2) Launch Support
I led campaign integration for Intel Core Ultra (AI PC) across the Insight Marketplace and WhyvPro.com ecosystem, translating technical capabilities into business outcomes.
​IMPACT:
Grew AI PC demo requests and increased inbound demand from enterprise IT buyers exploring vPro-enabled fleets.