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Why Intel  vPro
Built for Business. Proven by Results. Delivered by Rahul Prakash.

®                    ®
 

For over six years, I led strategy, content, and GTM execution for Insight’s Intel vPro portfolio — including the award-winning WhyvPro.com experience that became Intel’s top-performing partner ecosystem resource. From messaging and content architecture to launch plans and seller enablement, I built a modern customer journey that helped influence over 70% of Insight’s annual vPro sales and contributed as high as 83% QoQ vPro device growth.

What is Intel vPro?

Intel® vPro® is the enterprise-grade PC platform built for security, performance, manageability, and stability, trusted by IT leaders worldwide to reduce complexity and future-proof device fleets.

Why It Matters

vPro delivers business-ready capabilities such as remote manageability, hardware-based security, and multi-layer protection, enabling organizations to reduce downtime, secure hybrid work, and optimize performance at scale.

My Role

I owned the strategy, messaging framework, content production roadmap, and multi-channel GTM for Intel vPro across Insight’s enterprise and SMB segments. This included building the WhyvPro.com hub, sales motions, workshops, ABM campaigns, and digital content ecosystems.

Why vPro Results

83% QoQ

SALES

Drove 83% quarter-over-quarter increase in vPro-powered device sales through integrated GTM, content, landing pages, and email nurture tracks, all in its first quarter in market.

70%

Pipeline Influence

WhyvPro.com became Insight’s #1 source of vPro education, influencing 70% of all annual vPro sales (~$60M+).

2X

Award Winning Campaign

My vPro work directly contributed to Insight winning Intel Marketing Partner of the Year (multiple years).

The WhyvPro.com

EXPERIENCE

I architected and launched Insight’s Intel vPro hub, a modern content platform designed to simplify vPro education for SMB and enterprise buyers. I developed the entire content strategy, UX, messaging, and cross-brand positioning.

IMPACT:
Ranked Intel's #1 most influential silicon campaign hub in the channel for 3 straight years.

Microsite Features:
 

  • AI PC readiness content & education
     

  • Interactive device finder
     

  • Processor comparison tools
     

  • Modern Workplace & security storytelling
     

  • Videos, articles, & sales motion tie-ins

The WhyvPro.com

Sales Enablement

To support hundreds of sellers, I built repeatable programs that simplified vPro positioning and removed friction in the sales cycle.

IMPACT:
Increased internal seller competency and drove exponential growth across Insight’s pipeline.

Program Delivered:
 

  • Seller Quick Cards
     

  • Vertical-specific messaging
     

  • 1-page pitch frameworks
     

  • Enablement webinars & workshops
     

  • vPro activation + remote manageability guides

Collaboration with Intel to create a Why vPro with Insight video

AI PC Rollout & Core Ultra (Series 1 & 2) Launch Support

I led campaign integration for Intel Core Ultra (AI PC) across the Insight Marketplace and WhyvPro.com ecosystem, translating technical capabilities into business outcomes. 

​IMPACT:

Grew AI PC demo requests and increased inbound demand from enterprise IT buyers exploring vPro-enabled fleets.

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