Launching Intel Meteor Lake
A high-impact, story-driven demand gen engine that activated dormant accounts, generated qualified pipeline, incentivized sellers, and delivered record-breaking marketing ROI.
When Intel prepared to launch their first generation of AI PCs powered by Meteor Lake, I created an unconventional, highly engaging campaign that broke through internal noise and spotlighted the power of on-device, NPU-accelerated AI.
The concept:
What if AI became so powerful that dinosaurs were accidentally unleashed inside Insight HQ?
A comedic storyline paired with high-fidelity AI visuals, cameos from executives, and a narrative that embedded Meteor Lake’s capabilities directly into the humor.
All leading to being nationally recognized by Intel and winning multiple awards for the impact it brought to AI adoption among clients.
🎯 Purpose
Launch Intel’s AI-ready PC platforms with bold, human storytelling.
💡 Strategy
AI-driven creative (Dinosaurs at Insight HQ) aligned to Intel GTM.
⚙ Execution
In-house AI video + BTS creative; internal influencers; GTM-aligned messaging.
🚀 Impact
Award-winning traction:
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Intel Channel Marketing Partner of the Year 2024
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National Marketing Impact Winner 2024.
INSIGHT - INTEL
METEOR LAKE
"Dino Takeover at Insight HQ"
Marketing
Partner of the Year Award
Intel Channel Marketing Partner of the Year 2024
National Marketing Impact Winner 2024.
