Launching Intel Meteor Lake
A high-impact, story-driven demand gen engine that activated dormant accounts, generated qualified pipeline, incentivized sellers, and delivered record-breaking marketing ROI.
When Intel prepared to launch their first generation of AI PCs powered by Meteor Lake, I created an unconventional, highly engaging campaign that broke through internal noise and spotlighted the power of on-device, NPU-accelerated AI.
The concept:
What if AI became so powerful that dinosaurs were accidentally unleashed inside Insight HQ?
A comedic storyline paired with high-fidelity AI visuals, cameos from executives, and a narrative that embedded Meteor Lake’s capabilities directly into the humor.
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All leading to being nationally recognized by Intel and winning multiple awards for the impact it brought to AI adoption among clients.
🎯 Purpose
Launch Intel’s AI-ready PC platforms with bold, human storytelling.
💡 Strategy
AI-driven creative (Dinosaurs at Insight HQ) aligned to Intel GTM.
âš™ Execution
In-house AI video + BTS creative; internal influencers; GTM-aligned messaging.
🚀 Impact
Award-winning traction:
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Intel Channel Marketing Partner of the Year 2024
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National Marketing Impact Winner 2024.
INSIGHT - INTEL
METEOR LAKE
"Dino Takeover at Insight HQ"
Marketing
Partner of the Year Award
Intel Channel Marketing Partner of the Year 2024
National Marketing Impact Winner 2024.
