Launching Intel Lunar Lake

A high-impact, story-driven demand gen engine that activated dormant accounts, generated qualified pipeline, incentivized sellers, and delivered record-breaking marketing ROI.

I led Insight’s strategic rollout of Intel’s Lunar Lake platform, ensuring our sellers, partners, and enterprise buyers clearly understood its AI-first advantages. This included developing content architecture, messaging hierarchy, partner positioning, landing page frameworks, and campaign assets that showcased Lunar Lake’s improved efficiency, GenAI acceleration, and device readiness. The goal was to help Insight’s sales teams articulate the platform’s value to enterprise clients migrating to modern AI PCs.