Portfolio
I’m a Global Partner & Product Marketing Leader with 15+ years of experience building award-winning campaigns for the world’s most influential technology brands, including Intel, Apple, AMD, Qualcomm, Cisco, and more. I specialize in transforming complex technologies into clear market narratives, scaling multi-channel GTM motions, and delivering measurable revenue impact across enterprise, channel, and OEM ecosystems. My work blends strategy, storytelling, and data-driven execution, helping organizations accelerate adoption, deepen customer engagement, and unlock new growth opportunities.
Why vPro
Strategist / Program Owner
🎯 Purpose
Educate SMB and enterprise customers on the business value of Intel vPro.
💡Strategy
Develop whyvpro.com + seller toolkit; persona-based value narrative for ITDM, Finance, Procurement.
âš™ Execution
ABM microsite, always-on nurture, sales enablement, funded refresh cycles (5+ yrs).
🚀 Impact
83% QoQ growth; 70% revenue influence (~$60M/yr).
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AI PC Makeover Contest
Writer / Producer / Campaign Lead / Program Owner
🎯 Purpose
Drive AI PC modernization awareness and lead generation across SMB/Enterprise.
💡Strategy
Combine paid media, influencer outreach, and SPIFFs for sellers; contest-based engagement.
âš™ Execution
LinkedIn/Facebook/Google; 5-stage nurture; influencer collabs; microsite for nominations.
🚀 Impact
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1,700+ qualified leads
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18× ROI;
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$84M pipeline
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87.5M media impressions
Insight Silicon Alliance
Strategist / Campaign Lead / Program Owner
🎯 Purpose
Strengthen OEM + Silicon synergy and increase post-quote conversion.
💡 Strategy
Reinvest MDF into open-quote targeting and product-specific co-marketing.
âš™ Execution
Partner co-marketing across Intel/AMD/Qualcomm; dynamic segmentation; seller follow-through.
🚀 Impact
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+12% pipeline conversion uplift.
Intel Lunar Lake Launch
Writer / Producer / Campaign Lead
🎯 Purpose
Launch Intel’s AI-ready PC platforms with bold, human storytelling.
💡 Strategy
AI-driven creative (Moon Landing) aligned to Intel GTM.
âš™ Execution
In-house AI video + BTS creative; internal influencers; GTM-aligned messaging.
🚀 Impact
Award-winning traction:
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Insight - Marketing Partner of the Year 2025
Intel Meteor Lake Launch
Writer / Producer / Campaign Lead
🎯 Purpose
Launch Intel’s AI-ready PC platforms with bold, human storytelling.
💡 Strategy
AI-driven creative (Dinosaurs at Insight HQ) aligned to Intel GTM.
âš™ Execution
In-house AI video + BTS creative; internal influencers; GTM-aligned messaging.
🚀 Impact
Award-winning traction:
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Intel Channel Marketing Partner of the Year 2024
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National Marketing Impact Winner 2024.
Cisco Ecommerce Campaign
Strategist / Campaign Lead
🎯 Purpose
Accelerate Cisco SMB and mid-market pipeline through a scalable digital-first demand generation engine.
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💡 Strategy
Built a data-driven eCommerce campaign framework combining paid media, partner incentives, content marketing, and conversion optimization.
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âš™ Execution
Led cross-functional campaign planning across Cisco, Insight sales, digital marketing, and eCommerce teams. Developed audience segmentation, landing page strategy, promotional offers, and full-funnel nurture programs.
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🚀 Impact
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45x campaign ROI
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Generated over $12M in direct revenue
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Cisco Marketing Innovation Award nominee
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Became a repeatable demand generation model for future campaigns
Apple Buyback Program
Program Owner / GTM Lead / Strategist
🎯 Purpose
Drive enterprise device refresh opportunities by simplifying trade-in and upgrade programs for Apple customers.
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💡 Strategy
Created an account-based marketing program centered around device lifecycle management, sustainability messaging, and trade-in value realization.
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âš™ Execution
Partnered with Apple, sales, and services teams to build customer-facing assets, digital campaigns, sales enablement resources, and targeted outreach programs focused on refresh opportunities.
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🚀 Impact
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Expanded adoption of Apple refresh programs
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Increased Apple engagement across enterprise accounts
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Generated $8M in quarterly pipeline opportunities
