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Workplace Makeover Contest

A high-impact, story-driven demand gen engine that activated dormant accounts, generated qualified pipeline, incentivized sellers, and delivered record-breaking marketing ROI.

Intel was looking for a scalable, high-engagement campaign that would help sellers re-activate dormant accounts and reinforce the value of modern PCs. Over several years, I built and launched multiple evolutions of the Makeover Contest including three Workplace Makeover campaigns, an Esports Makeover, and most recently the Intel AI PC Makeover Contest. This latest version was an immersive, ABM-led initiative that combined storytelling, incentives, and modern device education to motivate IT leaders to opt in and re-engage with Insight.

Campaign Structure

Create T&C’s & launch contest page

Contest Amplification

Targeted Insight Customers and customers nominated by Insight sellers will receive a series of 5 emails that inform and educate on the contest and benefits of refreshing PCs.

Contest Amplification

Contest Amplification

Paid media banners will run on social platforms like LinkedIn, Facebook, and Instagram, along with various subject related websites and google searches.

Contest Amplification

Insight sellers will be incentivized to provide a list of customers they believe could benefit for from a security makeover. Sellers may also receive additional incentives for helping submit their customer’s submission.

Contest Amplification

Influencers on social platforms and tech podcasts will be leveraged to reach new to Insight customers and drive form fills.

Select & award winners

Film case studies of winners

Market case study to leads, use in trainings, related campaigns, etc.

CAMPAIGN STRUCTURE

MY ROLE

Campaign Strategy & Narrative

  • Theme development (“AI PC Makeover”)

  • Messaging direction

  • Audience segmentation

  • Seller activation materials

Execution & Creative Direction

  • Contest landing page

  • Storytelling video (edited and scripted)

  • Digital promo assets

  • Submission mechanics & form build

  • Email, social, and seller outreach cadences

Lead Routing & Sales Handoff

  • Automated qualification logic

  • Instant routing to Intel-aligned sellers

  • Follow-up scripts and internal enablement

Makeover Results

1,700+

Qualified Leads

Highest lead volume from a single campaign in company history.

34X

ROI

One of Intel’s strongest ROI-producing partner campaigns. Hundreds of inactive buyers revived and connected to sellers.

Nationally

Recognized Campaign

Used as a North America best-practice campaign example. Press release picked up by 145 news outlets in seven countries, reached 87.5M views, 50K views on our Influencer’s YouTube and TikTok.

Makeover Contests

What I Built

  • Campaign homepage

     

  • Contest entry flow

     

  • Campaign video

     

  • Seller enablement toolkit

     

  • Email + paid media assets

     

  • Post-submission nurture sequence

Influencer Video to Promote Esports Makeover Contest

Paid Media Assets

Makeover Media

Makeover Contests

Media

Insight and Intel Modern Workplace Makeover Contest Winner
River Valley Counseling Center

Client Story | PR Search Result

Insight & Intel
Esports Makeover Contest Winner Manasquan High School

News Outlets | Press Release

Insight and Intel Modern Workplace Makeover Contest Winner
Lane Regional Medical Center

Client Story | PR Search Result

Insight and Intel Modern Workplace Makeover Contest Winner 
North Little Rock High School

News Outlets

Insight and Intel
Esports Makeover Contest Winner 
Catawba Valley Community College

News Outlets | Press Release

Insight and Intel 
Esports Makeover Contest Client Submission - University of Oregon

News Outlets | Press Release

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