When Intel prepared to launch their first generation of AI PCs powered by Meteor Lake, I created an unconventional, highly engaging campaign that broke through internal noise and spotlighted the power of on-device, NPU-accelerated AI.

The concept:
What if AI became so powerful that dinosaurs were accidentally unleashed inside Insight HQ?
A comedic storyline paired with high-fidelity AI visuals, cameos from executives, and a narrative that embedded Meteor Lake’s capabilities directly into the humor.

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All leading to being nationally recognized by Intel and winning multiple awards for the impact it brought to AI adoption among clients.